seo frog

White Hat SEO Advice

If you were about to embark on a business trip to a strange (and possibly hostile) land, you would be mad as a box of frogs not to do some research first.

For travel advice, you might look to government advisories, on and offline business and leisure travel and culture publications like Nat Geo, Rough Guide, Lonely Planet, Business Insider and so on.

White Hat SEO Advice

If you were about to embark on a business trip to a strange (and possibly hostile) land, you would be mad as a box of frogs not to do some research first.

For travel advice, you might look to government advisories, on and offline business and leisure travel and culture publications like Nat Geo, Rough Guide, Lonely Planet, Business Insider and so on.

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Subscribe for Good SEO Advice

You would expect a different tone and style of writing in each but you know that the sources are all respected and experienced guides. You wouldn’t stake the success of your business trip (and perhaps your life and liberty) on a conversation you had about your destination with some random acquaintance you met in a bar, would you? Then why would you trust the SEO advice of some stranger, spouting forth in an online forum?

Kick Old Hat SEO Advice to the Kerb

It’s most likely not that your new friend is giving you a bum steer on purpose. A lot of really bad SEO advice comes from well-intentioned people. They just haven’t been keeping up with the latest SEO techniques.

When you seek SEO advice, especially in online forums and chat rooms, ask your friendly advisor how he came by the knowledge he is sharing with you. If he says, “I’ve always done it that way…”, thank him politely and skedaddle right on out of there.

Let’s say that you have just been advised to aim for a keyword density of say, 6%. First, if you are having this conversation in the real world, check your companion for a pulse because he may be deader than a dodo in SEO terms.  While many respected SEO’s agree that keyword density remains a minor Google Ranking Factors, they would, en masse, explode in frustration to hear such a high density being bandied about.

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Great SEO Guides

Don’t rely on out-dated and risky SEO advice. The following downloadable guides are all freely available online. Every one of them is based on data-driven analysis and is bang up-to-date. To stay white hat (and new hat), subscribe to the blogs and follow the writers’ Twitter feeds.

Backlinko’s Google Ranking Factor

If DIY SEO is a journey of discovery, then Brian Dean’s Google’s 200 Ranking Factors is your road map. Don’t leave home without it.

Google's 200 Ranking Factors

AHREFS On Page SEO Study 2016

Ahrefs provide a deep collection of internet marketing tools and have an enormous well of data to draw upon. This 2016 On Page SEO study was driven by the analysis of 2M keywords.

Google’s algorithms are evolving all the time. Back in the day you could “stuff” your page with a bunch of keywords you wanted to rank for and that alone would help to improve your rankings. This was of course very open to manipulation.

But in 2016 we have Hummingbird, Rank Brain, semantic search and many other nifty technologies – Google has evolved far beyond just looking if you have a keyword in your Title or not.

 

AHREFS SEO Guide

Back to Basics with SEW

Search Engine Watch have been around since 1998. In internet terms, that’s like being around since the big bang. What they don’t know about search engines (and how to feed them), just ain’t worth knowing.  Bookmark their Basic SEO: 22 SEO Essentials Guide for reference.

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Search Engine Watch SEO

The Beginner’s Guide to SEO

The Beginners Guide to SEO, written by Rand Fishkin and the Moz team is a classic SEO go-to guide which has been viewed over 3 million times.

Moz Beginner's Guide to SEO

Free Site Audit

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