For those who do have a business be that a local hairdresser, nationwide bricks and mortar or online services company a website is one of the most cost-effective marketing tools available today. So yes, you should have a website but the question is should you build it yourself?
That answer is not so clear cut. It’s not only a question of money. If you view having a website as a necessity but the thought of spending time tweaking a website leaves you wanting to poke hot rods in your eyes, then no, this is likely not for you. You would be better looking for a designer to create the site and then assign the managing of it to an interested staff member.
If you go this route, I would recommend having the designer build the site on a self-hosted WordPress or an online site builder like Wix or Squarespace and then taking over the upkeep. Leaving the site in the hands of the designer can mean expensive costs every time you want to make a small change -like updating a website or changing prices.
If, on the other hand, you are ready to dive into the web-building process and have an interest in learning to handle all the processes required to make it successful and keep it up-to-date, then yes, you should build your own website.
Look at this list of Pros and Cons to decide for yourself what route to take:
Go for it!
- No-one knows your business better than you
- No-one knows your customers better than you
- Save money on design fees
- Take full control of your site
- No chasing around for updates
- Learn a new skill
Maybe not a great idea!
- You don’t have a good eye for design
- You are not able to commit enough time
- With free tools you get what you pay for